Online solutions
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PLATFORM
Desktop
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CLIENT
Sber
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YEAR
2024
The product is designed to provide loans to large and super-large businesses under master agreements. The master agreement serves
as an equivalent to a credit card for individuals, featuring a limit on the funds available for the borrower to use.
as an equivalent to a credit card for individuals, featuring a limit on the funds available for the borrower to use.
Continuous efforts were made to enhance the product for the bank's customers, including improvements to user experience and functionality expansion.
As a product designer, I focused on enhancing the key product metrics, including:
- Retention
- Conversion rates throughout the user journey, from registration to the successful issuance of the first loan and repeat loans
- Application processing time
- Customer Effort Score (CES)
I was the sole product designer on the team, which included product analysts, front-end and back-end developers, and testers, all led by the product manager. Another team was responsible for adapting the product for mobile devices after we implemented and tested changes or new functionalities for the web version.
User Interviews
01
Regular interviews with active users enabled us to identify growth opportunities and promptly address various interface issues.
Customer Journey Map
02
From the outset of my work with the product, I set a personal goal to minimize potential issues users may encounter when applying for credit funds and to enhance the overall user flow.
Prototyping
and Testing
03
...
Design system
04
Since the "Online Solutions" section is part of a larger system,
I utilized the existing design system, which significantly saved
us time. I contributed to improving the design system only when necessary.
I utilized the existing design system, which significantly saved
us time. I contributed to improving the design system only when necessary.
Final design
05
...
Results
06
After implementing all the planned functionality, we launched a user survey to assess their satisfaction with the new tool. The results exceeded my expectations, yielding hundreds of enthusiastic responses.