Travel guides
-
PLATFORM
Mobile
-
CLIENT
Maps.me
-
YEAR
2021
One of the key monetization directions of the product Maps.me there will be guidebooks. Users could find and download them in the catalog, then use them during their travels as a ready — made route or a selection of places - what to see, where to spend the night, where to eat.
The product is very popular with a large number of active users, but it is poorly monetized.
Add guidebooks that the user will have access to by subscribing, which is a priority for the business, or by purchasing each catalog separately.
I was the responsible designer for the UX/UI. I was helped in the implementation of the functionality by: product and business analysts, Frontend and Backend developers.
Customer Journey Map
01
In order to better represent the user's way from the need that arose to the purchase and use of travel guides, CJM was compiled.
With a bonus, CJM helped to better match the team and come up with new ideas for implementing the functionality.
With a bonus, CJM helped to better match the team and come up with new ideas for implementing the functionality.
UI
02
It was suggested that the colors be changed to more pleasant ones and meet the requirements of VSAG 2.1
Final design
03
The interface is shown on the iPhone device and corresponds to Apple's guidelines.
Results
04
Thanks to the introduction of functionality with paid guidebooks, the revenue of the product has been significantly increased. For obvious reasons, I couldn't share the figures.