Travel guides

  • PLATFORM

    Mobile

  • CLIENT

    Maps.me

  • YEAR

    2021

One of the key monetization directions of the product Maps.me there will be guidebooks. Users could find and download them in the catalog, then use them during their travels as a ready — made route or a selection of places - what to see, where to spend the night, where to eat.

Customer Journey Map

01
In order to better represent the user's way from the need that arose to the purchase and use of travel guides, CJM was compiled.

With a bonus, CJM helped to better match the team and come up with new ideas for implementing the functionality.

UI

02
It was suggested that the colors be changed to more pleasant ones and meet the requirements of VSAG 2.1

Final design

03
The interface is shown on the iPhone device and corresponds to Apple's guidelines.

Results

04
Thanks to the introduction of functionality with paid guidebooks, the revenue of the product has been significantly increased. For obvious reasons, I couldn't share the figures.
Next project
Travel planner